Development Communication through the Use of Social Media in Everyday Life
Currently, I am fabulously enjoying the luxury of time away
from the employment pressures. And such is a personal choice, a sacrifice made
to deciduously focus on another chapter of my life-a lifetime journey with my
most significant other. And instead of worrying of not doing anything much of
my free time, I do the entire planning of my wedding, developing myself more in
communication aspect, and further comprehending how development is best
achieved not only for myself and for the persons around me, but also in a wider
spectrum of the society we live in and the world in general.
Hearing the term Development Communication gives a new face
of achieving sustainable development that everyone does hope for. Learning its
concepts and approaches was for me, a challenge more than a learning. It is not
just taught and memorized and remembered, but it is designed to be applied, to
influence, to create awareness, and to instill change. Moreover, more than the concepts and definitions of
development communication, its significant linkage to everyday life, and
particularly to mine, is both ineluctable and oblivious. It doesn’t need to be
acknowledged every single moment, but towards the end, it creates essential
purport.
One of the easiest and unique ways to spread social change
is through the use of electronic communication and social media. It is said to
be less expensive, more interactive, definitely contemporary, and can cater an
immeasurable number of people; a modern and easy example is Facebook.
Facebook has been an essential element in the field of
communications especially in the development of modern media, and I too use this.
It is not only limited to a one-on-one
interaction, but goes far beyond that by reaching multiple people at the same
time. More than that, it has become a tool for social advocacy and freedom of
expression, faster and easier access to news and information, new way of social
interaction, and most importantly, it breaks boundaries of cultural divergence.
Indeed, communication in its basic definition encompasses
all human activities. Quoting Paul Watzlawick, You (We) Cannot not Communicate,
and therefore, whatever the circumstances are, communication serve as a tool to
engage one’s self, thought, and feelings to anyone, to everyone, and even to
intangible and abstract ones. The process itself is boundless, vast, and
infinite, and through time it develops and matures to be one of the most
significant armor for change and development.
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