E-COMM: EMERGENCE OF TECHNOLOGY

7:53 AM Unknown 0 Comments

The world has evolved into a globalized community, narrowing space for social interaction and abolishing time in our own viewpoint. We have evolved ourselves jointly with technological development and incorporate our own consciousness as a result of our dependence to media.

Indeed, communication media are integral part of our world. Throughout the years, they don't only transition themselves but they relatively educed the entire humanity to face a different social milieu. Mass media are too important in our life that we hardly stand on the issues affected by communication. Consequently, mass media are too big and too wide to be neglected (Hiebert & Reuss, 1995).

The expression of thoughts extinguishes the barriers of man and media, effecting to the increase of social participation. The vastness of media reach even made people easily and mistakenly take them for granted. However, their proper operation is too vital in our lives to be disregarded or in any way, be neglected (Deming, 1988).

Media not only represent the evolution of human society as far as communication is concerned; they are rather powerful tool to continuously reinvent our own sense of identity. Presently, internet and electronic communication are widely used as new ways to interact.

In our own search for extensive expression of freedom, we have ingeniously modified what we initially thought of as certain and indisputable. Throughout our quest for such liberation, we consciously and unconsciously exchange our own idea of privacy, and embrace the sociological consequences of altering our own way of human interaction. The compartmentalization of our public and private identity seemed to be coequal.

Our right of privacy has long been bestowed upon us but the exercise of such is our responsibility we need to continue and live by.  Every person has the right to control the commercial use of his own identity (Fenandez, 1998). Our expressive process on the internet is becoming more evident. But the scope of our own expression of public self leads us to misunderstand the purpose of digital media. Furthermore, the extensive disclosure of us has led to various effects, particularly the issue of cyber bullying.

Cyber bullying is an act of willful harm with the use of electronic technology. It is used to describe the behaviors, particularly of the adolescents while interacting through internet. Common examples are defamatory and malicious statements against someone or something.

We depend mostly on mass media; same is true for much of our entertainment. The effects of our modern communication are countless and diverse. It may be grounded on perspectives, behaviors, and values. It may be huge or small. I may take time or it only lingers for a while. But in this cybernetic age, communication process becomes faster, cheaper, and easier (Hiebert & Reuss, 1995).

With the convergence of new technology, inflicting harm takes less time and energy. Unfortunately spreads in a limitless reach. And worst, the possible effect of the evolution of the internet world, would be a great torment to any victim. While it continues to be bigger and wider, it is everyone’s responsibility to instill the consequences of online aggression, and to educate the more severe outgrowth in the social, psychological, and emotional state of the victims. Our role is to wisely use this communication. Who knows what we post online, may in turn affect our future, and will be taken against us.